Executive Team

Founder - Craig BerryA strategic thinker, planner and business system development specialist. Craig's strengths include research, brand building, trend spotting and social media marketing systems. He has a proven track record of helping businesses, both online and off, increase their revenue while decreasing their ad spend.

University of Boulder Colorado - CU

Chief Global Strategist - Jay ShipmanHeading up our Global Division, Jay brings 22 years of sales development and management experience to SOAMAC. Office management with US Marine Corp grounded Mr.Shipman at an early age. From his experience with companies such as William Theis & Sons and Zephyrhills Water to Banking Management with Suntrust and Wachovia, Jay provides his expertise to the daily operations of the company.

US Marine Corps- Disabled Veteran

National Director of Strategy - Todd EtterTodd's career in acquisition management spans over 22 years. He heads up our strategic alliances here in the US and develops systems to effectively communicate SOAMAC's programs with the needs of other companies.

Virginia Western

Advisor - Robert TrentRobert Trent has had a career spanning 37 years, in business and education. He served on a Special Task Force for the State of New Jersey. Trent has brought his vast depth of influence to the implementation processes for Soamac.

Robert's clients include, among others, Blue Cross Blue Shield Insurance Companies Nationwide, Genesys Contact Center Software Company, Technology product and service providers , Alcatel Lucent, The Home Depot, The Washington Post, Telstra Telecommunications (Melbourne, Australia), and Chungwha Telephone (Taipei, Taiwan, China).

Rutgers - The State University of New Jersey-New Brunswick , The College of New Jersey , Valley Forge Military Academy & College

International Strategic Marketing - Heather PosadaIn recent years, Heather Posada served as the Chief Operating Officer, of Burgeon Services, a consulting company providing companies with training, organizational sales development, management leadership development, and Sales team evaluations. In executive capacities with the company, Posada oversaw operations, accounting, customer service, and marketing. Posada excels in creating both the structure, training and sales team necessary to guide the companies through growth in sales.

Posada came to Soamac Services with an 25-year sales and marketing background in business to business sales. Posada gained valuable experience in the highly competitive advertising business working for AT&T. She started working for Bellsouth in 2004 as a Directory Advertising Sales Representative and was awarded Rookie of the Year for the company in South Florida. Ranked 28th out of over 1500 sales reps in the entire company. She was chosen by Executives to be part of a training video for the company. Created the script for the video and was taped talking about how to effectively prospect, cold call and close sales.

Prior to AT&T Posada's extensive sales background includes National Account Executive positions in the Waste Management Field and Computer/Electronic Recycling Field. Creating business relationships with large fortune 500 companies with multiple locations through out the country.

Executive Team

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